Next time you hear Victorville politicians talk up the Dr Pepper slated to open up here in the High Desert sometime in 2010, think of this article:
Dr Pepper’s Wet Dream: Water, Government Subsidies and Transfer of Wealth in the Middle of the Desert
By Yasha Levine, AlterNet
Posted on September 8, 2009, Printed on October 23, 2009
http://www.alternet.org/story/142504/
VICTORVILLE, Calif. — On a sun-baked afternoon in October 2008, a group of soft-drink executives and city officials gathered for a groundbreaking ceremony at an old Air Force base on the outskirts of the city, 100 miles east of Los Angeles.
They were standing on the edge of the Mojave Desert, one of the driest, most inhospitable terrains in America. Yet there they were, posing for photographs, gold-plated shovels in hand, to mark the construction of a massive new bottling plant and distribution hub for the Dr Pepper Snapple Group, a facility that will to suck up hundreds of millions of gallons of water a year from this water-scarce area to supply soft drinks to 20 percent of its domestic market.
A bottling plant in the middle of the desert? It sounds too absurd to be real. But in the warped “pro-growth, pro-business” logic of a city on the frontier of Southern California’s urban sprawl, the plan made perfect economic sense.
If the scheme is pulled off without a hitch, Dr Pepper will fire up one of its biggest production nodes in America sometime near the end of 2010.
The $120 million plant will occupy 57 acres, with 200 low-skilled workers manning almost 1 million square feet of warehouse space. Using 250 million gallons of water a year, six production lines will crank out 350,000 gallons worth of liquid refreshments a day, shipping perennial soft-drink favorites like Dr Pepper, Snapple, 7UP, A&W, Hawaiian Punch and 50 other brands all across the West Coast and Southwest.
The Victorville plant was a steal for the beverage manufacturer, receiving tens of millions of dollars in subsidies from the city. Local officials have painted it as a win-win situation, talking up the jobs and tax revenue it will bring to a community hard-hit by the recession and housing market collapse.
Yet, no one has seriously addressed the big wet elephant in the room: water. Where will it come from, and at what cost to the local population? Read the rest of this entry »
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